2/28/2023 0 Comments Decor graphics town square theme![]() Top-quartile MDI scorers increased their revenues and total returns to shareholders (TRS) substantially faster than their industry counterparts did over a five-year period-32 percentage points higher revenue growth and 56 percentage points higher TRS growth for the period as a whole. We found a strong correlation between high MDI scores and superior business performance.Please email us at: research yielded several striking findings: If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website. The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by how strong they are at design and-for the first time-how that links up with the financial performance of each company (Exhibit 1). Another would be tying management bonuses to design quality or customer-satisfaction metrics.Īdvanced regression analysis uncovered the 12 actions showing the greatest correlation with improved financial performance and clustered these actions into four broad themes. 1Īn example of a design action would be putting someone on the executive board with a responsibility for design, user experience, or both. Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions. Their senior business and design leaders were interviewed or surveyed. ![]() We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. Google Podcasts Apple Podcasts Spotify Stitcher RSS ![]() Our intent was to build upon, and strengthen, previous studies and indices, such as those from the Design Management Institute. So how do companies deliver exceptional designs, launch after launch? What is design worth? To answer these questions, we have conducted what we believe to be (at the time of writing) the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value. Companies need stronger design capabilities than ever before. Only the very best designs now stand out from the crowd, given the rapid rise in consumer expectations driven by the likes of Amazon instant access to global information and reviews and the blurring of lines between hardware, software, and services. All of these are constant reminders of the way strong design can be at the heart of both disruptive and sustained commercial success in physical, service, and digital settings.ĭespite the obvious commercial benefits of designing great products and services, consistently realizing this goal is notoriously hard-and getting harder. We also all know iconic designs, such as the Swiss Army Knife, the humble Google home page, or the Disneyland visitor experience.
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